Hi!  I'm Brooke Williams, an Asheville native, affordable fashion addict, wardrobe stylist, and mom to Harlow.  I help women elevate their every day style, from their closets to their homes and travels.  I cherish my hometown here in the Blue Ridge mountains and love to share travel guides for visiting Asheville, too. Thanks for spending time here with me!


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October 17, 2019

Today I want to share my five minute daytime makeup routine which is BY FAR the routine I use most of the time.  (Even better: I only use five beauty products in this entire routine but I'll get to that in a sec.)  In this busy season of life it seems like five minutes...

June 14, 2019

I figured it's high time I brought back a 'Frugal Friday' post and shared some great summer finds for $50 or less! 

If you've been on my IG Stories you know I'm living in this leopard print loungewear set.  The top ($18) runs big while the shorts ($15) run true to...

March 5, 2019

Click photo for product details if you want 'em!  You can find them below, too.

Who else is more obsessed with skin care than ever before??  My mama got me started with serums and a proper skin care system back in the day.  (Anybody else use the Clinique 3-step skin car...

January 23, 2019

Heeey frands, welcome to the first post in my new monthly collaborative series I'm calling The 5.  Each month I'll be partnering with an Asheville local I think is doing amazing things in their field of expertise.  (And I'd like to think they're pretty great people, to...

October 20, 2016

Truth time: I'm not a beauty product addict.  I'm a product loyalist.  Meaning, I don't subscribe to Allure, and I can count my Sephora Insider points on one hand.  But when I do find something I love, I fall hard.  These products had me at hello, instant faves used in...

August 29, 2016

A couple months back, I decided to stage my own dry shampoo competition.  After consulting a few best-of articles, I landed on six different varieties to put to the test.  I wanted a mix of high-end salon brands and drug store budget buys.  Here's how it went down:...

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